However, for any independent bookie striving to leave their mark in the annals of history, the need to have a proprietary website is crucial. Opting to use the default site is a great way to start your business at a very low cost, and it serves small bookies who are content with keeping the size of their business as is. Factors to Consider When Creating Your Online Sportsbook Website access is essential to any online bookie, and these days most agents have settled for the default sites provided by their pay-per-head service.